How Great Brands Capitalize on the Customer’s Five Senses
Sensory branding is an ingenious marketing strategy.
Published in
7 min readSep 4, 2020
Yesterday afternoon I went out for grocery shopping with my wife. We took our lunch before leaving so we didn’t give in to the emotional impulse of eating out.
But as luck would have it, we had to give in to the “sensory marketing” tactics of a local…