Scarcity Principle: Why We Want Things More When They Become Scarce

The idea of owning scarce things trumps our judgment

Photo by Arnold Leow on Unsplash

We want things more when they become scarce. Or are already scarce. Limited availability makes things more appealing.

When you learn an item is going out of stock soon, the idea of owning it takes hold of you. You want it even more than…